Combining education with entertainment for the sake of attitude, behavior and social change has been the goal of PCI Media Impact for 25 years.
With partners spanning the globe in over 45 countries, PCI Media Impact has produced more than 5,000 episodes of 100 serial television and radio productions reaching more than one billion people. Recognizing the importance of storytelling in capturing and keeping people’s attention, PCI Media worked with partners in Peru to create the radio show, Strong Women, Strong Voices.
By skillfully weaving together stories using language accessible to both Spanish-speaking and indigenous women, listeners are drawn into the radio programs—a favored medium particularly in rural communities—with their dramatizations of women overcoming prejudice, abuse and sexual violence.[more...]
An innovative collaboration between the Ukrainian government, UNICEF, and the International Women’s Rights Center ‘La Srada’ produced the Red Card campaign to end violence against women. Leveraging the commonly known soccer symbol, the campaign launched during the 2012 Euro Football Cup – reaching thousands of soccer fans across the country.
Campaign posters, outdoor advertisements, and online videos feature well-known Ukrainian athletes and entertainers advocating for an end to violence and increased gender equity. In addition to the broad-based public education campaign, the Ukrainian State Service for Youth and Sports organized a series of “Fair Play” soccer tournaments throughout Ukraine to promote healthy relationships.
Over 10,000 volunteers facilitated workshops and tournaments that took advantage of the popularity of soccer to reach over 40,000 young people with messages about respect and healthy relationships. As the President of the Ukraine State Service for Youth and Sports explains, “To communicate with young people, we have chosen the language of football just because football unites regardless of social, religious, racial, or gender differences.”[more...]