Avon Foundation for Women is dedicated to programs, services, and education that helps prevent violence against women. To date, they have donated almost $60 million to support programs and efforts across the world to address the widespread issue of gender-based violence.
Every minute, 24 people are victimized by an intimate partner through rape, physical violence or stalking in the United States alone. Over the course of a year, that means more than 12 million women and men will suffer immediate injury, as well as long-term physical, psychological and social consequences.
To further their work to prevent violence against women, Avon Foundation for Women launched #SeeTheSigns, social media campaign to educate people about the signs of domestic violence. The initiative was timed during 16 Days of Activism and featured visual depictions of signs that domestic violence may be occurring.
Throughout the 16 Days of Activism, Avon Foundation for Women rolled out one “sign” across social media platforms, including Facebook and Twitter. The graphics were distributed wide and far on social media, helping to spread awareness of domestic abuse.
To learn more about #SeeTheSigns and other innovative communications campaigns that are working to end violence against women around the world, visit the Communications X-Change.
Mpanzi is a nonprofit organization in Kenya dedicated to promoting development and peace in rural communities. The term Mpanzi is derived from the Kiswahili language and is used to mean planting seeds of hopes and nurturing empowerment. Their strategies for change include community mobilization and organizing, storytelling, public outreach, advocacy, and partnership development.
Mpanzi's Obogima initiative was launched in September 2011 to mobilize three rural villages in Kenya-- Kegochi, Rianyachuba, and Nyamagwa—in order to prevent violence against women and girls. The pilot project focused on three primary forms of violence against women—rape, sexual assault, and domestic violence—and worked to mobilize both men and women within the communities.
Among the projects for the Obogima initiative was a convening of 32 women-to-women storytelling sessions designed to provide awareness about the prevalence of violence against women. Sixty women joined these sessions that provided a safe space for women to discuss the prevalence of violence women that they face in the village, community, and family.
The sessions were designed to break the silence, heal their trauma, build a network, and share strategies about ways that violence can be addressed in the future. The stories gathered are shared through reports, emphasizing the women's agency and capacities, rather than their victimhood.
To learn more about Obogima initiative and other innovative communications campaigns that are working to end violence against women around the world, visit the Communications X-Change.[more...]