That's Not Cool

That's Not Cool
Engaging Teens
Developed by Futures Without Violence (formerly Family Violence Prevention Fund) in partnership with the Department of Justice’s Office on Violence Against Women and the Advertising Council, That’s Not Cool is a national public education campaign to prevent teen dating abuse. That’s Not Cool uses digital examples of controlling behavior online and by cell phone to encourage teens to draw their own line about what is, or is not, acceptable relationship behavior.
Visit the campaign website,
About Digital Dating Abuse
For today’s teens, digital technology is an extension of their everyday lives and their intimate relationships. However, these new digital technologies have created a landscape in which personal boundaries and ways to promote safety are far from clear. Digital abuse is a growing form of abuse, particularly among teens, which can include unwanted, repeated calls or text messages, privacy violations such as breaking into email or social networking accounts, and pressure to send nude or private pictures or videos.
For statistics on teen dating abuse and digital abuse, please see our Get the Facts section.
About the Campaign
This comprehensive public service advertising (PSA) campaign, created pro bono by R/GA, includes an interactive website, mobile component, television, radio, print, outdoor posters in schools and malls, and Web ads.  The PSAs direct audiences to visit,, where teens can find tools to “draw their own digital line” and a forum to discuss relationships and seek help.
That’s Not Cool is building a community of teens, both online and offline. Among many venues, the campaign collaborates with teens on Facebook, and at skate parks, street festivals, school assemblies, and Vans Warped Tour rock concerts across the country. That’s Not Cool provides essential information on dating and digital issues and inspires teens to take action to prevent teen dating abuse in their own communities.
Bring That’s Not Cool to Your Community
That’s Not Cool has a Campaign Tools Website for teens, violence prevention advocates, youth mentors, and other community leaders to bring That’s Not Cool to local communities. Anyone can visit the Campaign Tools Website for free and immediate access to campaign materials, research, and instructional documents. 
Work with your local media station to feature teen dating abuse prevention messages. Share clever flyers at your community health fair. Print posters for your school hallways. Use our digital dating abuse scripts with a student theater group. Download video files and lesson plans to use in classrooms. We encourage you to organize teens in your community to lead their own That’s Not Cool activity! Visit the Campaign Tools Website for more ideas and materials.
To create an account and explore ways to bring That’s Not Cool to your community, visit
More Information
Explore the campaign website:
“Like” That’s Not Cool on Facebook:
Use Campaign Tools:
Read the Press Release.

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