Parivartan: Adapting CBIM for India

Parivartan: Adapting CBIM for India

Engaging men and boys, as role models and influencers, is a critical strategy for promoting gender equity and ending violence against women. Changing harmful social norms requires conscientious and intentional activities—activities that focus on promoting positive behaviors and reducing disrespectful and harmful actions towards women and girls. Interventions must start early, while gender attitudes are malleable, and before harmful notions of masculinity take root. As adolescent boys transition into adulthood, it is crucial that they are given tools to resist violence and peer pressure, and are encouraged to adopt positive, culturally resonant versions of masculinity. Coaching Boys into Men (“CBIM”), a sports based curriculum that encourages coaches of middle and high school age young men to “teach early; teach often”, is an example of such a program. CBIM aims to dispel messages that teach adolescent athletes that violent and disrespectful behaviors are essential ingredients for being a real man.

Futures Without Violence, formerly Family Violence Prevention Fund, is currently conducting the most extensive international adaptation of CBIM. Taking place in Mumbai, India this CBIM adaptation is called “Parivartan”, or “Change” in Hindi. Unlike our domestic CBIM program, which was not intended to be sport‐specific, Parivartan focuses on the extremely popular sport of cricket. Whether cricket, basketball, or soccer all coaches can play a pivotal role in guiding adolescents by becoming positive adult role models for these young men. The Parivartan program explores the potential that cricket coaches have to use their influence effectively to talk to adolescent boys, between the ages of 10‐16, and to teach them that violence does not equal strength.

Funded by the Nike Foundation, Parivartan was implemented in 46 Mumbai area schools and two low income slum communities. Additionally, Parivartan has been endorsed by India’s most famous sportsman – Sachin Tendulkar. Program partners also include The International Center for Research on Women (ICRW), Breakthrough, Apnalaya, and the Mumbai Schools Sports Association. This three year pilot program was launched in Fall 2008 and is currently in the final phase of data collection. Dissemination of results is anticipated in late 2010 to early 2011.

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