Pressure to Share Passwords...Cool or Not Cool?
How would you feel about getting pressured to share your online passwords with someone you’re dating?
This question is posed in the latest video to be released by That’s Not Cool as part of the speaking avatar application. Launched last year, the speaking avatar tool encourages teens to have their say when it comes to pressure and control in their relationships. After watching an animated prompt video addressing digital dating abuse on the homepage, users create a personalized character and voice to respond to the question posed in the video. Each unique video entry can be posted and shared on www.thatsnotcool.com.
The newest prompt video was released today to coincide with National Teen Dating Violence Prevention & Awareness Month, and asks users to respond to the question: “Sharing passwords with your boyfriend or girlfriend…Cool or not cool?” The video offers an opportunity for the campaign to represent a diversity of youth relationships as it features a lesbian couple.
“The avatar tool is a personal and fun way for teens to engage in this important issue and talk about what is and isn’t cool in their relationships,” said Futures Without Violence Director of Public Education Campaigns & Programs Brian O’Connor. “We’re particularly excited to be featuring a same-sex couple in the newest prompt video because we know that any teen can experience digital dating abuse, regardless of sexual orientation and other markers like, race or class."
That’s Not Cool was developed by Futures Without Violence in partnership with the Department of Justice’s Office on Violence Against Women and the Advertising Council. The That’s Not Cool campaign is an award winning national public education initiative that educates youth about healthy relationships, encourages them to draw their own digital line, and helps young people recognize, avoid, and prevent dating violence in their lives.
Since That’s Not Cool launched in 2009, the website has been viewed more than 1,200,000 times. To learn more about the campaign, visit www.thatsnotcool.com, and be sure to follow us on Facebook and Twitter for the latest campaign updates.