‘That’s Not Cool’ Wins Communicator Award
June 19, 2012
That’s Not Cool, a Futures Without Violence public education campaign, has been recognized with an Award of Excellence by the International Academy of Visual Arts for outstanding educational website. The annual Communicator Awards honors innovative communications initiatives that make a lasting impact in their field.
Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world, and we’re thrilled to be among the honorees of 2012.
The That’s Not Cool campaign was developed in partnership with the Department of Justice’s Office on Violence Against Women and the Advertising Council. That’s Not Cool uses digital examples of controlling and abusive behavior online and by cell phone to speak to teenagers ages 13-15 about digital dating abuse. New digital technologies have created a landscape in which personal boundaries and ways to promote safety are sometimes far from clear. Digital abuse is growing and can include unwanted, repeated calls or text messages, privacy violations such as breaking into email or social networking accounts, and pressure to send nude or private pictures or videos. That’s Not Cool helps teens decide for themselves what’s okay, or not okay, in their relationships.
TheInternational Academy of Visual Arts is an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.