Day 3: Avon Foundation for Women, United States
One in three women globally will be a victim of domestic abuse and violence in her lifetime—a staggering and senseless figure. In response to this worldwide problem, the Avon Foundation for Women launched their Speak Out Against Domestic Violence program in 2004 in an effort to prevent domestic and gender-based violence. The program funds direct services, education and prevention initiatives, and awareness campaigns aimed at reducing domestic and gender violence.
With nearly six million independent Avon Sales Representatives, serving 300 million women in over 100 countries, Avon has a vast grassroots network. In the US, for each cause product sold, consumers receive Avon’s Domestic and Dating Abuse Resource Guide, which educates them about the widespread issue of abuse against women. Representatives touch millions of lives when they distribute this resource to their customers and facilitate women-to-women connections. Additionally, funds generated through the sales of Avon’s empowerment products have helped raise more than $344 million for the Foundation’s programs.
To support the reauthorization of the Violence Against Women Act this year, Avon leveraged its vast network of supporters to encourage people to take action. In addition to publishing an op-ed in Glamour magazine, Avon urged people to participate in a grassroots national day of action by contacting their representative and encouraging them to stand up for this critical piece of legislation.
Avon played a key role in the development of the new Communications X-Change, an innovative website that enables organizations and activists throughout the world to find, share, and learn from communications material focused on ending violence against women and children. According to President Carol Kurzig, “Avon believes in the power of communications and is committed to championing and recognizing best practices and creative campaigns that are achieving behavior change.”