Day 16: The Center for Women's Global Leadership, United States
Founded in 1989, The Center for Women’s Global Leadership’s (CWGL) mission is to develop and facilitate leadership for women’s human rights and social justice worldwide. Through their work to end violence against women, CWGL aims to strengthen the capacity of the global women’s movement and its leaders by coordinating global campaigns for the elimination of gender-based violence, supporting regional and local campaigns, and contributing new and timely analyses about the intersections between violence against women and militarism.
CWGL started the 16 Days Against Gender Violence Campaign, a global initiative dedicated to ending gender-based violence. Since its establishment in 1991, the campaign has been used by women’s and human rights organizations (such as Futures!) to increase awareness of violence against women. Since the inception of the campaign, over 4,100 organizations in 172 countries have participated in 16 Days.
To increase participation in 16 Days, CWGL developed a Take Action Kit which includes sample social media posts, brochures, talking points, fact sheets, and more. The kit materials were downloaded over 11,300 times in 2012, which has helped the campaign widen its reach even further. Communications is at the core of all of CWGL’s work, including 16 days. CWGL leverages social media platforms, including an email listserv of nearly 1200 members, a Facebook page with over 33,400 fans, Flickr, Tumblr, Twitter, an online discussion forum, and an online campaign calendar to connect and communicate with participants.