Day 16: Avon Foundation for Women
Avon Foundation for Women is dedicated to programs, services, and education that helps prevent violence against women. To date, they have donated almost $60 million to support programs and efforts across the world to address the widespread issue of gender-based violence.
Every minute, 24 people are victimized by an intimate partner through rape, physical violence or stalking in the United States alone. Over the course of a year, that means more than 12 million women and men will suffer immediate injury, as well as long-term physical, psychological and social consequences.
To further their work to prevent violence against women, Avon Foundation for Women launched #SeeTheSigns, social media campaign to educate people about the signs of domestic violence. The initiative was timed during 16 Days of Activism and featured visual depictions of signs that domestic violence may be occurring.
Throughout the 16 Days of Activism, Avon Foundation for Women rolled out one “sign” across social media platforms, including Facebook and Twitter. The graphics were distributed wide and far on social media, helping to spread awareness of domestic abuse.
To learn more about #SeeTheSigns and other innovative communications campaigns that are working to end violence against women around the world, visit the Communications X-Change.