May 12, 2010
CONTACT Luci Manning

Coaches Commit to Respect, Non-Violence

L.A.-Area Middle & High School Basketball Coaches Volunteer for Training Friday to Teach their Student Athletes to Build Respectful, Non-Violent Relationships

Coaches Representing Hundreds of Local Athletes to Learn to Promote Non-Violence


Men coaching middle and high school and community-based sports teams will meet on Friday, May 14 to learn how to teach the next generation of student athletes to respect women and girls and recognize that violence is never appropriate. These coaches are part of the Family Violence Prevention Fund’s (FVPF) Coaching Boys into Men (CBIM) training program. Friday’s training will consist of more than a dozen coaches representing 20 teams and 200 athletes in the Coaching Boys into Men spring basketball league. It will take place at:

4:00 PM Friday, May 14
Hangar Athletic Xchange, 3203 Jack Northrop Avenue, Hawthorne, CA
Robert Ambers, Inner City Education Fund Athletic Director
Brian O’Connor and Feroz Moideen, FVPF
During this 45-minute training, coaches will use the CBIM Coaches Kit and Card Series to learn how to address respect, integrity and non-violence with their student athletes. Coaches will use these tools for weekly lessons over the remainder of the sports season (in most cases the next five weeks) with their teams. The coaches have already received copies of the CBIM Playbook. 
Coaching Boys into Men began in 2000 as a media campaign to engage men as fathers, uncles, teachers and coaches to teach boys to respect women and that violence never equals strength. The success of this media campaign led to the creation of a sports-based violence prevention tool – the CBIM Playbook. It was developed with the National High School Athletic Coaches Association in 2004. In 2008 the FVPF again partnered with the National High School Athletic Coaches Association to create an expanded curriculum for coaches, the CBIM Coaches Kit. CBIM was developed with generous support from The Waitt Institute for Violence
Prevention as well as the Verizon Foundation.
The Family Violence Prevention Fund, Inner City Education Fund and Brotherhood Crusade are co-sponsoring this training. It is open to media.
#     #     #     #
The Family Violence Prevention Fund works to end violence against women and children around the world, because every person has the right to live free of violence. For more information, visit   Learn more about Coaching Boys Into Men at   

Related Programs

Public Communications