FOR IMMEDIATE RELEASE
Feb 15, 2012
CONTACT Marsha Robertson
415-678-5500

Pressure to Share Passwords with Your Boyfriend or Girlfriend…Cool or Not Cool?

That’s Not Cool marks Teen Dating Violence Prevention & Awareness Month with a new video that lets teens have their say about abuse in relationships!

That’s Not Cool marks Teen Dating Violence Prevention & Awareness Month with a new video that lets teens have their say about abuse in relationships!

How would you feel about getting pressured to share your online passwords with someone you’re dating?

This question is posed in the latest video to be released by the That’s Not Cool campaign as part of their speaking avatar application. Launched in July 2011, the speaking avatar tool encourages teens to have their say when it comes to pressure and control in their relationships. After watching an animated prompt video addressing digital dating abuse on the homepage, users create a personalized character and voice to respond to the question posed in the video. Each unique video entry can be posted and shared on www.thatsnotcool.com.

The newest prompt video will be released on February 15, 2012 to coincide with National Teen Dating Violence Prevention & Awareness Month, and will ask users to respond to the question: “Sharing passwords with your boyfriend or girlfriend…Cool or not cool?” The video offers an opportunity for the campaign to represent a diversity of youth relationships as it features a lesbian couple.

“The avatar tool is a personal and fun way for teens to engage in this important issue and talk about what is and isn’t cool in their relationships,” said Futures Without Violence Director of Public Education Campaigns & Programs Brian O’Connor. “We’re particularly excited to be featuring a same-sex couple in the newest prompt video because we know that any teen can experience digital dating abuse, regardless of sexual orientation and other markers like, race or class."

That’s Not Cool was developed by Futures Without Violence, formerly Family Violence Prevention Fund, in partnership with the Department of Justice’s Office on Violence Against Women and the Advertising Council. The That’s Not Cool campaign is an award winning national public education initiative that educates youth about healthy relationships, encourages them to draw their own digital line, and helps young people recognize, avoid, and prevent dating violence in their lives.

Since That’s Not Cool launched in 2009, the website has been viewed more than 1,200,000 times. The initiative also has more than 60,000 “likes” on Facebook.

A 2008 National Council on Crime & Delinquency focus found that one in three adolescent girls in the United States is a victim of physical, emotional, or verbal abuse from a dating partner – a figure that far exceeds victimization rates for other types of violence affecting youth. Experiencing teen dating violence can set the stage for domestic violence that continues into one’s adult years.

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Futures Without Violence, formerly Family Violence Prevention Fund

About Futures Without Violence

From domestic and dating violence, to child abuse and sexual assault, Futures Without Violence (formerly Family Violence Prevention Fund), works to end some of the most pressing global issues of our time. We advance the health, stability, education, and security of women and girls, men and boys worldwide. Under the direction and vision of founder, Esta Soler, for more than 30 years, Futures Without Violence has reached new audiences and transformed social norms paving the way for national action campaigns, ground-breaking legislation, and professional training programs designed to build the positive relationships that all individuals, families, and communities need and deserve. In particular, Futures Without Violence was instrumental in developing the landmark Violence Against Women Act passed by the U.S. Congress in 1994.

Providing leadership from offices in San Francisco, Washington D.C. and Boston, the organization has established a state-of-the-art international conference and innovation center in the Presidio of San Francisco to foster dialogue about gender-based violence and child abuse.

For more information about That’s Not Cool and Futures Without Violence please visit www.ThatsNotCool.com or www.FuturesWithoutViolence.org.

The Advertising Council

The Ad Council is a non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service advertising campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.