Join National Respect! Day

Sep 19, 2008

Today the Family Violence Prevention Fund (FVPF) and Macy’s ask the nation to join in marking the first annual National RESPECT! DaySM. A newly designated observance, National RESPECT! DaySM, will launch a multi-year movement designed to raise awareness of domestic and dating violence and to encourage positive discourse about prevention by teaching respect.

The launch includes employee rallies at more than 600 Macy’s stores and on 135 college campuses nationwide.

To join the virtual rally, visit and wear the official RESPECT! Bracelet, which is available exclusively at Macy’s and on macy’ for $5. Half of the proceeds from the sale of each bracelet benefit the RESPECT! CampaignSM.

Advocates can further demonstrate their support for National RESPECT! DaySM by texting the keyword “respect” to 41010. The FVPF and Macy’s aim to generate 10 million acts of respect for the 10 million children who witness violence in their homes each year. The acts of respect will be mapped on and shown by the minute with respect acts across the country.

Funds raised from the RESPECT! CampaignSM will support education, awareness and training programs that prevent and end violence against women and children by building strong, healthy families and communities. Visit today to learn more and become part of the change.

Going Virtual

“This is a groundbreaking campaign,” said Family Violence Prevention Fund President Esta Soler. “We are so grateful to our partners, Macy’s, Sugar Inc., and the Mobile Giving Foundation, for bringing powerful new technologies to the work to stop domestic and sexual violence and child abuse. The unprecedented reach these partners – and these technologies – provide will do a tremendous amount to build awareness and promote solutions that prevent violence before it begins.”

The FVPF began looking at social media and mobile marketing tools as a new vehicle to engage and mobilize a younger and broader audience in a national dialogue about these issues. For many, this may be their first engagement on violence prevention.

“When the FVPF was established in 1980, the organizing tools that are available today did not exist,” Soler added. “Now we can supplement traditional outreach with Facebook-to-Facebook, and cell phone-to-website initiatives. People are concerned about violence and want to take action, but not everyone has a lot of time available. The RESPECT! CampaignSM will reach people where they are and leverage the power of a cell phone to make a difference. These new mobile and online tools will help us educate and engage new audiences so we can build a foundation of awareness, advocacy, and respect to keep future generations safe.”

Partnership with Macy’s

The FVPF is partnering with Macy’s, which has a longtime commitment to ending abuse and is now putting its consumer-friendly platforms to work on the issue.

“It is a tragedy that, in this day and age, so many families in this country are torn apart by domestic violence,” said Terry J. Lundgren, chairman, president and CEO of Macy’s, Inc. “At Macy’s, we know that domestic and sexual violence affect the lives of too many of our associates, customers and communities. We felt it was our responsibility to take a stand and do more to elevate the conversation and to educate and inspire Americans by speaking up and providing unique ways to get personally involved and support the cause.”

As part of its continued work to end violence against women and children, Macy’s will support the campaign in three primary ways in its first year:

  • Serve as the exclusive retailer of the official RESPECT! Bracelet, with half of the proceeds from the sale of each bracelet benefiting the RESPECT! CampaignSM.
  • Include the Family Violence Prevention Fund in Macy’s annual Shop For A Cause event on Saturday, September 20.
  • Roll out a nationwide employee education/resource program with the Family Violence Prevention Fund this September to equip each of its stores to support employees who may be experiencing abuse in a relationship.

“Respect is an essential building block for healthy communities and strong societies,” Soler added. “It is my dream that we’ll be able to look back on this first annual National RESPECT! DaySM and the launch of this campaign as the beginning of a new kind of social movement that will help end violence against women and children.”
Macy’s has more than 800 locations. Visit for more details and store locations, or to purchase a bracelet.

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