That’s Not Cool

For today’s teens, digital technology is an extension of their everyday lives. However, these new digital technologies have created a landscape in which personal boundaries are far from clear.

Digital abuse is a growing form of abuse which can include unwanted, repeated calls or text messages, privacy violations such as breaking into email or social networking accounts, and pressure to send nude or private pictures or videos.

To address this growing issue, FUTURES developed an award-winning, national public education initiative, That’s Not Cool, in partnership with the Department of Justice’s Office on Violence Against Women and the Advertising Council.

Two teens taking a selfie

That’s Not Cool partners with young people to help raise awareness and bring education and organizing tools to communities to address dating violence, unhealthy relationships, and digital abuse. That’s Not Cool is built on the belief that young people must lead the way in creating change online, in their schools, and in their communities, and the initiative provides young leaders with the tools, training, and support they need to lead localized violence prevention efforts.

That’s Not Cool’s interactive website, tools, Respect Effect app, and resources support young people as they learn to recognize, avoid, and prevent dating violence in their lives. The initiative includes a vast array of online resources, including active engagement on FacebookTwitterInstagram, and Tumblr, as well as innovative new apps and games, providing ways for teens to learn and practice healthy relationship skills, and to ultimately “draw their digital line.” That’s Not Cool also provides tools, resources, and technical assistance to adult allies – such as educators and advocates – working with youth leaders or young people experiencing dating violence.


Visit the That’s Not Cool website now! homepage